As with any business rate, the rate is related in a direct mail campaign usually an important factor for advertisers is, before you ask. The cost of mailing campaign could create a direct relationship depends on many variable factors on the nature of the list of target audience, advertising to be provided to improve the quality of paper used to print the words.
Some of the most important variables on which the> Cost of a direct mail campaign depends, are:
1. The list of recipients that agents obtained from a direct mailing list - The cost of such a list could range from $ 20 USD per thousand addresses at about 200 This is a very important factor on which corners should not be in the interest of reducing costs, as the success of the campaign will be cut directly to the kind of public programs link. If the recipients do not have a targeted use for thatProduct that the advertiser wants to sell, then the whole purpose of direct mail campaign is lost. For example, there is a successful investment for a list of recipients, without a single problem for a campaign of intent for the sale of food products for infants and children as most of these individuals would not be interested in the product are collected.
2. Quality of direct mail campaign - If you plan to send letters or catalogs printed on glossy paper, coloredDrawings and pictures on them, the cost could be much higher than just a mail with the paper printed on cheap paper. Since most of the postal service charges depending on the size of the e-mail or weight, increased costs corresponding to the increase of the size and weight of the package of mail, it would be wise to face the best and the campaigns direct mail point cut costs significantly.
3. Porto - Porto is the mostcost of the campaign, but can be as low as 12.7 cents.
direct mail marketing is a form of expensive advertising campaigns, can be chosen, which is the most successful. The costs incurred from beginning to end mail to the account of factors mentioned above would be somewhere in a dollar fifty cents a tie. The thing to watch out for the return of investment, could get even if you end up spending a lot of money for the campaign.
If onan average of 20 leads to generate thousands of messages and each of the lines considerably to cover the cost of the campaign, produced the expected profit margin, it is worth going for this type of advertising. Most postal services offer reduced fares for the front allows direct mail campaign in order to reduce the cost per advertiser. The U.S. Postal Service offers several packages of direct mail, the advertiser could choose a prospective study toto their needs.