With the rising cost of stamps and difficult to store can justify a direct-mail marketing to customers on a product that their new or improved, that a store owner decided to put up. However, it can be a profitable investment, if the owner knows what to do, how to do it in less than its competitors, and make it attractive and easy for customers.
Most business owners can cut the cost of software for marketing, for itspublishing programs that come with their computer systems to a flyer, create brochure, or postcard, which can go to customers and reflect the uniqueness of the product in the shop, and the owner. This may to certain customers or to a group of customers' needs.
Interesting way to decorate this page is available online in various websites specializing in graphic design and letters to various companies. For example, if a music store has a huge back to schoolSale on their instruments, the owners of music and various other requirements for a class of music, like reeds and the value of oil, could be a flyer distributed to music teachers of various primary and secondary schools, advertising the fact. Similar leaflets could be created for students who have passed to them after school or by post to all homes within miles of the school and may also receive vouchers for specific owners or instrumental music needs. students would know returnof business and sales, so you can get this information along to their friends who do not know the business.
The use of small pieces of mail, including postcards, it is less expensive than an envelope with a letter, but if the company takes a lot of space to advertise, then this is what you need. However, mystery and intrigue, usually gets the best reviews and then a riddle with the answer offered in the store was a creative ploy to get customers in the shop. For example, if a customer of Starbucks ® you get a postcard with an image of an empty coffee with the last drop of coffee, slide the front of the plate as he was crying and they rhyme. "Roses are red violets are blue. I wake up in the morning. Where are you?" It would have had the sympathy of it and probably have their heads from another cup. This card costs less than a quarter of the customers at first, but the coffee cup> They cost much more. It would be worth the cost? It depends on how many customers received this card and bought another cup because of it.
The effectiveness of the marketing technique depends on how it relates to the customer, keep in mind when you create a new campaign. Use things they relate, identify with it, and how. Thus, the cost of a direct mail marketing to be well spent and reimbursed the customer.